From Earth to Hair

In every product we craft, you'll discover a carefully curated selection of nature's finest offerings from around the world, each with its own unique story of healing and rejuvenation. Our lineup features moisture-rich aloe vera, luxurious African baobab oil, revered Ayurvedic herbs amla and brahmi, Moroccan argan oil, and deeply moisturizing cupuaçu butter from the Amazon rainforest.

 While some brands highlight one or two superstar ingredients and include them in low concentrations, we believe every single ingredient should be a superstar. What sets our products apart, in addition to their premium quality, is the concentration. Unlike other formulations that contain water, fillers, and harmful chemicals, ours are meticulously crafted without them, ensuring that every scoop delivers potent, undiluted benefits. For us, there’s no place for fillers, toxic chemicals, or second-best options; only the best plant materials make it into our products, ensuring they all contain only superstar performers.

Dive into the Wonders of Our Ingredients.

  • Aloe vera powder and fresh leaves.

    ALOE VERA

    Extracted from the aloe vera leaf, commonly cultivated worldwide. Contains vitamins, enzymes, minerals, and amino acids. Conditions the hair, soothes the scalp, and helps repair skin cells on the scalp.

  • Argan seeds and oil on a dark wooden background.

    ARGAN OIL

    Argan tree kernels, native to Morocco. High in vitamin E and fatty acids (oleic and linoleic acids). Smooths the hair cuticles and increases hair shine.

  • Indian gooseberry fruits or Amla Phyllanthus emblica) in wooden bowl isolated on white wood table.

    AMLA

    From the dried fruit of the amla tree, commonly found in India. Rich in vitamin C, flavonoids, and polyphenols. Strengthens hair follicles, promotes hair growth, and provides overall nourishment to the scalp.

  • Avocado oil on table close-up

    AVOCADO OIL

    Avocado oil, derived from the flesh of avocados, is rich in monounsaturated fats, vitamins A, D, E, and omega-3 fatty acids. These nutrients are beneficial for nourishing the hair, helping to enhance overall appearance.

  • Baobab fruit and oil.

    BAOBAB OIL

    Seeds of the baobab tree, prevalent in Africa. Rich in vitamins A, D, E, and F, and antioxidants. Enhances hair elasticity, helps prevent breakage, and nourishes scalp and hair.

  • Bacopa monnieri, herb Bacopa is a medicinal herb used in Ayurveda.

    BRAHMI

    From bacopa monnieri plant, indigenous to the wetlands of Southern and Eastern India. Rich in alkaloids, sterols, and saponins. Nourishes the scalp and strengthens hair.

  • Arctium lappa, greater burdock, flowering medicinal plant, bright burdock flower.

    BURDOCK

    Burdock plant, native to Europe and Northern Asia. Burdock root is abundant in essential fatty acids, tannins, and inulin. It deeply nourishes the scalp and promotes stronger, healthier hair growth.

  • Castor oil and seeds, on wooden background

    CASTOR OIL

    Seeds of the ricinus communis plant. Rich in ricinoleic acid, a type of monounsaturated fatty acid. Promotes hair growth, strengthens roots, and improves scalp health due to its antibacterial properties.

  • Coconut oil on table close-up.

    COCONUT OIL

    Meat of the coconut, widely cultivated in tropical regions. High in saturated fats (medium-chain fatty acids). Protects against hair damage and has antimicrobial properties.

  • Cupuacu butter.

    CUPUACU BUTTER

    Comes from the seeds of the cupuacu tree, native to the Amazon rainforest. Contains fatty acids, phytosterols, and polyphenols. Offers deep nourishment and protects against damage.

  • Fenugreek plant.

    FENUGREEK

    Derived from the seeds of the fenugreek plant, native to the Mediterranean region, Southern Europe, and Western Asia. Rich in proteins, nicotinic acid, and lecithin, this natural ingredient is traditionally used to nourish and condition the hair.

  • Hemp seeds and hemp oil.

    HEMP SEED OIL

    Seeds of the hemp plant, cannabis sativa. Balanced omega-6 to omega-3 fatty acids, gamma-linolenic acid. Strengthens hair structure, enhances growth, and improves the overall health of hair.

  • Hibiscus flower

    HIBISCUS

    Produced from the hibiscus plant, widely grown in tropical and subtropical regions. High in vitamins A and C, amino acids, and alpha-hydroxy acids. Encourages hair growth, prevents breakage, and enhances the natural shine of hair.

  • Pouring with jojoba oil from jug into bowl on white marble table

    JOJOBA OIL

    Seeds of the jojoba plant, primarily found in North America. Chemically a wax ester; structurally similar to human sebum. Balances oil production in the skin and nourishes hair and scalp.

  • LAVENDER OIL

    Extracted from the flowers of the lavandula angustifolia plant, native to the Mediterranean. Rich in linalool and linalyl acetate. Can aid in promoting overall scalp and hair health.

  • Lemongrass essential oil with plant.

    LEMONGRASS OIL

    Extracted from the stalks of the cymbopogon citratus plant, native to tropical Asia. Rich in citral and geraniol, this oil revitalizes hair, enhances shine, and helps in maintaining a healthy scalp.

  • Mango oil

    Extracted from mango kernels, mango oil is rich in vitamins A and E, antioxidants, and fatty acids. It seals in moisture, enhances softness and shine, and helps reduce hair breakage.

  • (Herb) Image of Marshmallow

    MARSHMALLOW ROOT

    Made from the marshmallow plant, native to Europe, Western Asia, and North Africa. Contains mucilage, which provides high slip for detangling hair, along with polysaccharides and antioxidants. Great for conditioning the hair.

  • Neem fruit on tree with leaf.

    NEEM

    Made from the neem tree, extensively grown in the Indian subcontinent. Contains fatty acids, limonoids, vitamin E, triglycerides, and antioxidants, which helps maintain scalp health.

  • Bottle pouring virgin olive oil in a bowl close up.

    OLIVE OIL

    Olives from the olea europaea tree, common in the Mediterranean region. Rich in oleic acid, antioxidants, and squalene.  Promotes scalp health and protects against environmental damage.

  • Peppermint essential oil in a small bottle.

    PEPPERMINT OIL

    Extracted from the leaves of the mentha piperita plant, native to Europe and the Middle East. Rich in menthol and menthone. Stimulates hair growth, refreshes the scalp, and enhances scalp circulation.

  • Pracaxi oil

    PRACAXI OIL

    Extracted from the seeds of the pracaxi tree, found in the Amazon rainforest. High content of behenic acid, which promotes intense conditioning. Enhances hair smoothness and gloss, making it easier to manage and style.

  • Spoon with pumpkin oil over bowl and seeds on wooden table, closeup

    PUMPKIN SEED OIL

    Pumpkin seed oil, pressed from the seeds of cucurbita pepo, is loaded with vitamins A and E, zinc, and omega-3 and omega-6 fatty acids. It’s known for its nourishing properties that enhance hair strength and vitality, and encouraging fuller, thicker hair growth.

  • Rosemary essential oil or infusion on an old wooden table.

    ROSEMARY OIL

    Extracted from the leaves of the rosmarinus officinalis plant, native to the Mediterranean region. Rich in ursolic acid, camphor, and rosmarinic acid. Promotes hair growth, strengthens hair follicles, and enhances scalp circulation.

  • SHEA BUTTER

    Derived from the nuts of the shea tree, predominantly found in West Africa, shea butter is rich in fatty acids and vitamins A and E, which condition the hair, promote moisture retention, and reduce breakage.

  • Shea nuts and oil pouring on the shea nuts on light background.

    SHEA NUT OIL

    Shea nut oil, sourced from West African shea tree nuts, is rich in fatty acids and vitamins A and E. It conditions hair, retains moisture, reduces breakage, and enhances manageability.

  • Sunflower oil and seeds on wooden table against blurred background.

    SUNFLOWER OIL

    Sunflower oil, extracted from the seeds of the helianthus annuus plant, is rich in vitamin E, linoleic acid, and antioxidants. It nourishes and conditions the hair, improving texture and reducing frizziness, and promoting stronger, shinier hair.

  • Sweet almond oil on a wooden table. Top view.

    SWEET ALMOND OIL

    Edible almonds from the prunus dulcis tree. Rich in vitamin E, magnesium, and omega-9 fatty acids. Softens and strengthens hair, reducing breakage and promoting healthier, more manageable hair.